NewsLetter Marketing - Planning Your Newsletter (Part 8 - 10)

Here are some other basic ideas that you can use to plan your newsletter:

Interviews

These are great opportunities for joint ventures. You don't have to interview a competitor, but you can probably find people who work in related fields or clients who have used your product in a unique way. Just drop them an e-mail, ask if they want to participate (and seeing as they're getting free publicity for their business, why shouldn't they?) and then you can actually do the interview by e-mail. Dead easy and lots of fun too.

News

You probably already read the newspapers and magazines that relate to your businesses. They're going to be full of great content that you can use in your newsletter. Obviously you can't just paste them into your newsletter and send them out, but you can report what other people are reporting, provided you give due credit. Heck, you probably notice that they do it all the time. How many times have you seen phrases like, "according to AP" or "Reuters reports that" in the mainstream media? If it's good enough for CNN, it's good enough for you.

Talk to Your Customers

One of the best ways to guarantee that your newsletter will be read by your subscribers is to invite them to write in with their questions. You could devote a section of the newsletter to a Q&A column. You'll have to be careful with privacy, and feel free to edit what they write so that it flows better, but don't be afraid to let your subscribers speak straight to you. It's the best way to come across as an expert and provide advice that you know they'll find valuable.